COPYWRITING

Words That Compel.
Messages That Sell.

 
When it comes to capturing a prospect’s attention, you’ve only got a few seconds to get the job done. Then they click away and you’ve lost a potential sale, probably forever.

That’s why the content you present to your clients—online and in print—must captivate, compel, and ultimately SELL your products or services.

Without those elements, your content will be ineffective at best. And that means opportunity wasted, revenue lost, and prospects who never convert.

That’s where I come in.

As an experienced senior copywriter and creative director, I have the knowledge and experience you need to take your content to the next level.

For more than 25 years, I’ve written powerful, high-impact copy for businesses and organizations of all sizes, from sole proprietorships and small, family-run companies to Fortune 500 corporations with divisions worldwide.

It’s an indisputable fact that my ad copy, websites, direct mail, and other marketing services attract customers, compel them to stay, and persuade them to buy.
 

A Word About
My Copywriting Services

 
Below, you’ll find a list of the various copywriting and copy consulting services I offer in a convenient “menu” style format. To contact me, simply call my office at 818-280-5600. If you prefer email, click here or on one of the links located below each individual section.

I also recommend that you review my How I Work and Privacy Policy pages.  If you’d like to see a list of my representative rates for copy, you can visit that page by clicking on one of the links below.

 

My Rates for Digital Copy | Print Copy

My Portfolio | Request a Free Estimate

Generalist Copywriting

 
I write creative, powerful, and effective ads and other promotions that build businesses and drive sales. As a copywriter with more than two decades of experience in a wide variety of fields, I can help with copy for virtually and product or service.

  • Web and Internet Copy
  • Magazine ads
  • Business-to-business (B2B) ads
  • Newspaper ads
  • Billboard ads
  • Banner and other ads for placement on the Internet
  • Trade newspaper ads
  • Trade Magazine ads
  • Television and Radio (Commercial) Scripts

 

I’m Ready, Already! I Want to Contact You Now!

I’d Like to Check Out Your Portfolio Samples!

Website Content & Landing Pages

 

Stand out from the digital crowd! I write powerful SEO content that draws customers and generates sales!

  • Web site structure consulting
  • Web site content
  • Banner ad creation
  • E-newsletter content
  • E-mail sales letter campaigns
  • Web-distributable press releases

 

I’m Ready, Already! I Want to Contact You Now!

I’d Like to Check Out Your Portfolio Samples!

Direct Response Copywriting

 
Direct, persuasive copy and sales letters that attract,  compel—and sell!

  • Sales letters
  • Direct mail brochures
  • Direct mail packages
  • Catalogs / Catalog Entries (Web and Print)
  • Invitations
  • Self-mailers
  • Postcards

 

I’m Ready, Already! I Want to Contact You Now!

I’d Like to Check Out Your Portfolio Samples!

Collateral Materials

 

My copy is persuasive and compelling, and is guaranteed to illuminate, inform, and sell customers on your product or service!

  • Brochures
  • Flyers
  • Fact and Bio sheets
  • Product labels
  • Q&A sheets
  • Other sales collateral you need to position and promote to your target market.

 

I’m Ready, Already! I Want to Contact You Now!

I’d Like to Check Out Your Portfolio Samples!

Corporate Communications

 
I write internal copy for companies of all sizes, from newsletters to executive biographies, plant profiles, corporate newsletters, and much, much more!

  • Newsletter articles
  • Feature articles
  • Opinion articles
  • Letters to the Editor
  • Company profiles
  • News releases and press releases
  • Bio sheets
  • FAQ sheets and FAQ web pages

 

I’m Ready, Already! I Want to Contact You Now!

I’d Like to Check Out Your Portfolio Samples!

Copywriting & Marketing Consultation

 

f you need an experienced copywriter and marketing expert from outside your organization to evaluate your existing marketing initiatives, I can help. Depending upon your specific requirements, I can examine your:

  • Website copy
  • Landing pages
  • Product Packaging
  • Online Catalog and Product Listings
  • Branding and Logos
  • Print Ads
  • Sales Letters
  • Brochures
  • Direct Mail Pieces

Once I look over your material, I’ll suggest ways to increase your response and sell-through rates. I can also help strategize your print or digital marketing campaigns and suggest ideas for re-structuring your website content.

You can learn more about my Strategy and Consulting Services by clicking here.
 

I’m Ready, Already! I Want to Contact You Now!

I’d Like to Check Out Your Portfolio Samples!

Additional Copywriting Services

 

Technical Manuals – Including other tech-specific instructional materials.

Annual Reports – These projects require extensive research time as well as telephone and email communications between me and the client. Annual Reports start at $3,900. You must supply all required data and complete a detailed questionnaire before I can begin work. In addition, it may be necessary for you to fill out a series of follow-up questionnaires as work progresses to ensure the accuracy of the final report.

Business & Organizational Plans – The flat fee for a Business or Organizational Plan starts at $2,900. Payment is 50% in advance with the balance paid out in smaller payments across pre-determined milestones. You must supply all required data and complete a detailed questionnaire before I begin work. In addition, it may be necessary for you to fill out a series of follow-up questionnaires as the project progresses to clarify your general business or fundraising objectives.

Fiction Workshopping and Critiquing – Since I am a professional, published fiction and non-fiction author as well as a copywriter, I can work on your fiction. Please visit my personal website, RichardDeanStarr.com, for more information on my fiction writing services.

Graphic Design – If you have a graphic design project that you need help with, from logos to website designs to brochures (and everything in between), my in-house team of graphic artists can do it–and do it well–for much less than you might expect. As a former agent for illustrators and artists, and an experienced creative director and art director, my eye for balance and color is excellent; I know you will be delighted with my recommendations.

 

I’m Ready, Already! I Want to Contact You Now!

I’d Like to Check Out Your Portfolio Samples!